Time for Tracks
A sharpened positioning for Tracks executive search led to developing a whole new communication concept and a total remake for the website.
People make the difference
Tracks, executive search in industry, consumer goods and retail for managing directors, family companies and private equity portfolio companies, has been in the market for over 20 years. The corporate website, which was set up in 2009, did not connect with the current core values and positioning. Lemm en Ten Haaf /B2B developed a new ‘foundation’ for the brand and used it as a base for a new communication concept, which was implemented in a new website. The time for the new Tracks has come!
A selection of the comments
- “The first thing that came to my mind was: much more accessible, I can finally see who you are and what you do.”
- “Spiffing new website! You can’t be ignored.”
- “I noticed that your website has been changed, quite a difference! Innovative and personal! Now I know what I can contact you for.”